Over the past 30 years, Wayne Kirk has been operating horse ranches and related charities. As President of River Ranch Educational Charities, he has been the driving force behind Storybook Ranch, a horse park located in Collin County that conserves a piece of nature in an urban environment in order to provide a unique facility for the community and for use by underprivileged children and those with special needs.

Kirk has developed a horse rescue program for unwanted, abused or neglected horses.